What to say about Renee?
Renee Zellweger, that is. She showed up at the Elle Women in Hollywood Awards and was not quite herself. Or at least she didn't look like herself.
Did she get a face lift? Have her eyes done? She hardly looks like the same person.
My first reaction was, whatever you've done, Renee, undo it because your face is your brand. The little bit of marketing I've learned says to always be recognizable. People come to expect something from you, and you need to deliver. Take, for example, Coca Cola's red label. Pick it up anywhere in the world, and you know what you're getting. It's predictable and safe, and that's what customers want.
But do I really want to compare Renee Zellweger to a soda? She's a person. She's more than a business, more than an actor.
Zellweger says her new look is due to healthier living and happiness. If that's true, good for her. I'm not opposed to plastic surgery, either, to a degree. If someone wants an eye lift, that's a personal decision. Bottom line, I hope she's healthy and happy. So, pop open a soda in honor of Renee.
As the Coke slogan says, Open Happiness.